For dogs, for cats, for animals all around.
And for the people who love them.
How? By learning, by listening, by recognising what pets and pet
people need. And by doing everything we can to get it for them.
We’re here to make a true differentiation in the pet space.
Let’s be honest, it’s no walk in the dog park. Staying a few steps ahead of the rest needs serious commitment and a lot of hard work.
Yes, we’ve got a 10-year head start in this space, but working here is about pushing boundaries. Taking something that everyone thinks is perfect and making it even better.
It generally does. We’ve won Brand of the Year twice at the World Branding Awards. And
of course we celebrated! But after, we went right back to the drawing board.Because there’s always new things to discover, new ideas to test and plenty to be done. Enjoying the journey is just as important and savouring the reward.
You want to be top dog? Sure, we recognise achievements but remember the Law of the Jungle? The strength of the pack is the wolf and the strength of the wolf is the pack.
Also, don’t let all the cute puppy pictures fool you. Sure, everything we do is for animals but that doesn’t mean we’re up to our ears in furry creatures. Well, not always anyway.
Besides our serious online presence, we’re now at 27 stores around the country and growing. Emphasis on the growing. We’re not giving up on being the leading brand for pets in India.And we want our pack to grow with us.
Encourage responsible pet parentingWe believe that pets are family and should be treated as one. We work on educating our customers on what is right and hope to become trusted advisors in their parenting journey.
Sweep customers off their feetWe believe that understanding our customers and being empathetic to their needs will allow us to better deliver products and curate experiences to suit their requirements and lifestyles.
We Simply Love AnimalsWe hope to make this world a better place for animals and will always extend our platform to help those in need. The HUFT foundation has been founded on this belief
TeamWe value the diversity in our colleagues and believe that treating each other with dignity and sensitivity creates a positive team culture.
InnovateWe don’t stop at the ‘best’. We use innovation to push the boundaries and make products/services that are continuously more efficient and functional. We aim to do more with less and are always conscious of our resources.